As a small business owner it can be easy to get bogged down in the little details of running your business. These details can seem extremely important when they pop up, but if we were to create a hierarchy of what is essential to your businesses prosperity, we’ll find that many of these details are only moderately important distractions.
The essentials of every business are Sales, Customer Service (products), and Marketing. Every business owner’s and salesperson’s priority list should start with these things, and everything else should be glanced at through the goggles of these categories. In other words, how do those moderately important distractions help improve your efficiency in these areas?
I know, first hand, that this is a lot easier said than done. Nothing causes a big picture to lose focus more than being too close to it. That is why it is imperative to create processes and procedures that prioritize sales, service and marketing.
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Wes Herndon 