My business mantra when working with a client is “More for less is more.” The idea behind this groovy little slogan is to provide the type of advice that brings the most exponential growth for the cheapest price tag. In other words, I help tight wads, cheap jerks, and broke folks market their businesses and products in the most efficient ways possible.
You can find marketing ideas all over the web, but most only give you a bird’s eye view of how to soap box your wares. Below are the details on a few proven and time tested ideas for marketing yourself and/or your business. Most of these ideas are either free, super cheap, or reap a quick return on invested dollars.
1) Yard signs. Depending on where you buy them and the artwork involved, yards signs can run you anywhere from $1 a sign to $20 a sign. Combined with man-power and properly chosen locations, these little bits of vision pollution can be extremely effective. Do some research on the best colors, notice what others are doing, and make sure the signs are readable from a distance.
There is nothing worse than paying good money for a smoking cool sign that can’t be read. Keep the sign as simple as possible. Place the signs in high traffic areas like malls, shopping centers or entertainment complexes. These areas work best because drivers are already driving slow or even stopping in traffic.
2) Flyers: Depending on what you’re selling, flyers can be a great way to get your name out. You can print and design them yourself, print it at home, and make copies for little of nothing. Especially if the ink is all black. Be sure, however, to use colored paper if that is the way you go.
You do, however, need to make sure you are targeting the proper audience. Warning: Do not leave your flyers on some counter of some store. Very few people actually see them there. Neighborhood or personal distribution methods work best.
3) Good Ole Business Cards: You’re going to print these up anyway, make sure you are giving them out. It’s okay to place these on restaurant bulletin boards or counters, but be sparing. The best practice is to put these in someone’s hand along with an introduction and your elevator speech. (see #4)
4) Develop an Elevator Speech: You should be able to define your business in a way that can be expressed in an elevator ride, and you should tell anyone who is willing to listen. Note: Don’t be too descriptive…leave them wanting to know more. For example, my elevator speech is “I help small businesses grow”. This generally brings the response, “how?” Now the person is engaged and actually asking me to tell them about my business. BEST PART: it’s free!
5) Local Search Engine Marketing: In my opinion, this is the absolute best way to spend marketing dollars. People are already searching for your products or services. All you have to do is get in front of them. If you are trying to be found in your local area, you can easily secure a first page placement on Google for less than $200 per month. If you have loads of time, patience, and ability, you may even be able to learn to do it yourself for almost nothing. If not, you can contact me, and I will get you there.
These aren’t the only cheap ways to market yourself, but this should get you pointed in the right direction. Basically, if you can spend some time each week doing at least 3 of the things above, your business will begin to boom. If you’d like some personal coaching on other cheap ideas, please give us a call at 850-710-5256 or email us. You can also visit our website at wesherndon.com
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